The main objective of Data-Driven Marketing is to know and predict customer behavior. To achieve this, there is a need for a strategy that organizes, processes and uses the massive information on current and potential customers, with the aim of obtaining valuable insights into them.
Its objective is to understand even the smallest detail of consumer behavior in order to design more precise, results-oriented Digital Marketing actions.
We create mobile Apps and websites based on Artificial Intelligence (AI) and Machine Learning (ML), which learn from the data the user generates in different interactions, to transform and personalize the user's experience when interacting with the product or brand.
With our “Connected” Digital Signage, we turn your in-store digital signage circuit into a real-time channel capable of displaying content based on audience segmentation and personalization, thanks to Artificial Intelligence (AI) and Machine Learning (ML).
Using a propensity model to predict the stage of a customer in the buyer's journey allows the delivery of the most relevant content on the site, in an application, on a screen in the point of sale or through a Call Center.